Tatter-a-fact® PMU Podcast
Teryn Darling is a legend in the Permanent Makeup industry. She's dedicated 20+ years to the craft of permanent makeup and in that time she's grown her company, Girlz Ink, into a global brand and industry standard. Teryn's overcome a lot of adversity and has done pretty well for herself in the PMU world! She's developed her skills as a cosmetic tattooer and to do that she had to develop her skills as an entrepreneur and business woman. Expect smart, sharp conversations. Teryn doesn't hold back so these episodes will be interesting, honest and real! She loves talking business and digging deep to get to know people; how, why and why not they do things.
Tatter-a-fact® PMU Podcast
Refreshing Your PMU Brand and Industry Insights | TAF #92
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Teryn Darling
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Season 4
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Episode 92
Join Teryn Darling and her wife Kat as they dive deep into the evolving world of permanent makeup (PMU) in this engaging episode of the Tatter-a-fact PMU Podcast. Together, they explore:
- The Importance of Refreshing Your Brand: Learn when and why to update your logo, colors, website, and more to stay relevant and attract clients.
- Evolving PMU Trends: From the rise of ombré brows to the shift from organics back to iron oxides, discover how the industry has transformed over the past five years.
- Insights on Burnout and Pivots: Hear their personal journey of stepping away from studio life to focus on products, education, and refreshing the Girls Ink brand.
- Building Inclusivity in Portfolios: Why showcasing diverse skin types and techniques is critical for growth.
Whether you're a new artist or a seasoned professional, this episode is packed with practical tips and inspiring stories to elevate your PMU career.
🤩 Make sure to follow us on Instagram! 🤩
💙 Teryn @tatgirlzink
💜 Tatter-a-fact Podcast @tatterafactpodcast
💖 Girlz Ink Studio @girlzinkstudio
Teryn Darling
Tatter-a-fact #92
Girlz Ink 2024
🎸 Composition and guitars - Russ Letizia
🥁 Drums and studio engineering - Mike Zerbe
🎼 Recorded at The Compound in Las Vegas, NV
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