Studio Ownership, Burnout & Staying Grounded in PMU with Shay Danielle | TAF #104 Artwork

Tatter-a-fact® PMU Podcast

Teryn Darling is a legend in the Permanent Makeup industry. She's dedicated 20+ years to the craft of permanent makeup and in that time she's grown her company, Girlz Ink, into a global brand and industry standard. Teryn's overcome a lot of adversity and has done pretty well for herself in the PMU world! She's developed her skills as a cosmetic tattooer and to do that she had to develop her skills as an entrepreneur and business woman. Expect smart, sharp conversations. Teryn doesn't hold back so these episodes will be interesting, honest and real! She loves talking business and digging deep to get to know people; how, why and why not they do things.

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Tatter-a-fact® PMU Podcast

Studio Ownership, Burnout & Staying Grounded in PMU with Shay Danielle | TAF #104

June 13, 2025 • Teryn Darling • Season 5 • Episode 104

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In this raw and real episode, Teryn Darling sits down with PMU educator and artist Shay Danielle to talk about what it really takes to build longevity in the permanent makeup industry.

They dive into the highs and lows of studio ownership, how burnout impacts even the most successful artists, and why staying authentic in a changing PMU world matters more than ever. Shay opens up about being seen as a role model, working with her husband, and the challenges of growing a business without losing yourself.

This episode will inspire you, educate you, and remind you why authenticity and community matter in your PMU journey.

#PMU #PermanentMakeup #PMUPodcast #CosmeticTattoo #StudioLife #PMUBurnout #ShayDanielle #TatterAFact

🎸 Composition and guitars - Russ Letizia
🥁 Drums and studio engineering - Mike Zerbe
🎼 Recorded at The Compound in Las Vegas, NV

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Teryn Darling

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